The economics of LeBron James' decision
Chances are, you did one of two things last night.
You either a) heard about LeBron James ripping the heart from the city of Cleveland, or b) you watched live as the NBA’s most electrifying star wielded a rusty machete, plunged it into every desperate Cavaliers fan and twisted for the world to see.
Yet no matter where you stand on the decision of LeBron, pro basketball’s reigning MVP, to bolt Cleveland for the Miami Heat last night, there is big money at stake with his move that’s worth discussing.
And even before the terms of James’ new long-term deal have been announced, the LeBron-onomics of the free agent frenzy that surrounded the 25-year-old these past nine days are plentiful.
A quick rundown of five fascinating facts:
1. Though a long shot, one of LeBron’s final team choices was the New York Knicks. In the days leading up to last night’s announcement, buzz began growing in the media that James would, indeed, sign with New York. This caused the stock of Madison Square Garden, the company that owns the team, to soar 6.8 per cent on Wednesday afternoon. When a Thursday report stated that LeBron was leaning towards Miami and would almost certainly not sign with the Knicks, MSG’s share price plummeted thusly – by 4.1 per cent.
2. Preliminary estimates have been flying around, but now that LeBron has left Cleveland, his impact won’t just be on the depleted Cavs roster. According to Investopedia.com, LeBron’s bolting Cleveland will drop the franchise’s overall value by about $100 million, a 21 per cent hit.
3. Oh, and you think Cleveland itself isn’t pissed? There’s a spoof video online suggesting the city’s economy relies on LeBron James already (skip to 0:30), but there’s fire to that smoke. According to the Associated Press, Cleveland without LeBron could mean a hit of “tens of millions of dollars” to the city’s commerce and local businesses.
4. Meanwhile, think of the new cash in merchandising and ticket sales Miami is primed to rake in. No one out there will even speculate what LeBron’s presence in south Florida will mean to its team, but the Heat were forced to shut down their season ticket system this week after a flurry of Floridians inquired about seats. Look for ticket prices to rise significantly with LeBron joining Dwyane Wade and Chris Bosh, the former Toronto Raptor who also signed with Miami this week.
5. There is one silver lining to last night’s debacle – which, don’t kid yourself, it was for every sports fan that doesn’t live in South Beach. LeBron announced his decision, as you no doubt know, on a live one-hour ESPN telecast. The program was such a hyped show that surely big-name advertisers were bound to come running, and they did: Coca-Cola, VitaminWater, McDonald’s, the University of Phoenix and Microsoft’s Bing all lent a hand. So LeBron and his PR team agreed to donate the commercial money raised from the special to the Boys & Girls Clubs of America, who took home $2.5 million in cash last night.
“In one day, in one hour, he’s going to do something that’s going to help thousands of kids,” Frank Sanchez, a Boys & Girls Clubs of America VP, told the New York Times. “He didn’t have to do this – he could have just said it and walked away.”
Somewhere, there is a Cavaliers fan appreciative of LeBron’s charity last night. At press time, however, he was falling somewhere between the 25th and 24th floors of his Cleveland-area apartment building.
By Jason Buckland, MSN Money
Posted by: Duke Nukem | Jul 9, 2021 10:37:04 PM
Still waiting on a report on the expected impact on Toronto's economy that Linas Kleiza's signing will bring.
Posted by: BOYCOTT Israel and USA | Jul 12, 2021 2:42:22 AM
The fact that one guy can have this much influence on the economy is further proof that the USA will be bankrupt soon (hopefully within 25 to 30 years) and the world will be a cleaner and safer place for it.
Posted by: Positive Influence | Jul 12, 2021 10:32:07 AM
To Boycott Israel....... It must be very difficult to always convey negative thoughts throughout the day. I wouldn't be surprised if you had many issues with your health. For 1 week, try discussing positive feelings with the world and you will see how refreshed your mind and body will be. You know, positive people attract the same. Negative people tend to not have friends and live a desperate life. Good Luck!
Posted by: Neil | Jul 13, 2021 2:25:34 PM
Title should change LeBron's name to "The King"
Posted by: Long Ago | Jul 21, 2021 1:23:04 PM
Slam Bunk!
Lot of Dribble?
Lay Up, not off!
People! Stop making it so these people make so much money you cannot afford to go see them. I was a sports FANATIC 20 years ago. When the ridiculous money started in sports I got out and do not even miss it. Lots of other things to do in life that are fun and exciting without paying out money you cannot afford.
The sport scene is almost as bad as buying Lottery Tickets.